CASE STUDY

Personalized Agent Education Video Series

Monthly video series for local insurance agents
CHALLENGE

The National Association of Professional Allstate Agents (NAPAA) recognized the need for its more than 1,000 members to improve their client outreach with educational videos. Given that individual insurance agents do not have a large enough marketing budget to produce their own videos, NAPAA was in search of a solution that delivered pre-produced videos to its members, with personalized elements to brand and promote the local agents.

SOLUTION

VIDEOBOLT.COM produces a monthly educational video for NAPAA agents, with a new topic each month that is relevant to all agents. Each agent receives the same video, but with their name, location, and contact information prominently displayed throughout the video.

RESULTS

Hundreds of NAPAA agents used video on social media for the first time and they saw impressive gains in followers and engagement. Without VIDEOBOLT.COM's solution, these agents would continue to rely on ineffective text-based social media posts with stock images.

Ted Paris

Executive Director
Video is the most powerful way to communicate online. With custom and affordable videos from VIDEOBOLT.COM, NAPAA members can easily and effectively promote their practices on LinkedIn, Facebook, and YouTube. Now, it takes just one click!