CASE STUDY

Remote Studio and On-Camera Talent

"Studio B" solution for local newspaper
CHALLENGE

Rosebud Media, owner of Oregon's Medford Mail-Tribune newspaper, was making the transition to a video-centric website and needed a quick and affordable full-service provider to produce twice-daily news update videos. This was a six-month need while Rosebud built its own studio and hired local talent for producing, writing, editing, and on-camera work.

SOLUTION

Rosebud used VIDEOBOLT.COM's "Build It Myself" platform to submit scripts and b-roll assets every morning and afternoon for six months. VIDEOBOLT.COM delivered a ready-to-publish video, with an experienced news anchor, in less than one hour – at a price-point that made sense within the economic realities of a small-market newspaper.

RESULTS

Rosebud was able to launch its video product six months earlier than scheduled because of VIDEOBOLT.COM's offsite capabilities, which allowed Rosebud to test the marketplace for local video before making a significant investment in building out its own studio and hiring locally.

Bill Carey

Video Consultant to Rosebud Media
VIDEOBOLT.COM provides us, and can provide any media company, with the ability to quickly, easily, and affordably ramp up the amount of video content that we create. It’s a smart and necessary investment for all newspapers and TV stations.