Case Study: Outreach Upgrade for FinancialServiceDirectory.com
September 21, 2023
Discover how VIDEOBOLT.COM empowered FinancialServiceDirectory.com to rejuvenate their premium directory listing offering. By introducing efficient, professional video profiles, we enhanced the platform’s user experience and solidified its premium value proposition.
Company Profile: VIDEOBOLT.COM
VIDEOBOLT.COM leads the charge in AI-driven video creation platforms. Catering to a diverse array of industries, from Media and Real Estate to Healthcare, we tailor-make video platforms to align seamlessly with unique marketing and communication needs. Breaking away from generic video solutions, we offer bespoke, industry-specific video solutions that redefine engagement.
Customer Profile: FinancialServiceDirectory.com
A beacon for those seeking trusted financial counsel, FinancialServiceDirectory.com streamlines the quest to find reliable Financial Advisors, Insurance Agents, Mortgage Brokers, and Tax Experts. This dynamic platform not only offers a comprehensive directory but allows financial service providers to augment their visibility through featured listings and premium enhancements.
In a bid to elevate its offering, FinancialServiceDirectory.com aimed to embed video profiles into their premium directory listings. The intent was two-fold: to substantiate the premium pricing with value-adds and to enrich the user experience. However, without in-house video production capabilities and having had a less than satisfactory experience with a previous vendor, FinancialServiceDirectory.com was in search of a solution that was swift, cost-effective, and professional, while maintaining a keen emphasis on authenticity and credibility.
Recognizing FinancialServiceDirectory.com’s specific needs, VIDEOBOLT.COM offered a hybrid “Build It Myself” solution. Using our cutting-edge Video Builder platform, FinancialServiceDirectory.com could effortlessly upload scripts, logos, and images, select a spokesperson from a diverse talent roster, and finalize the video's graphical and background elements. This approach not only optimized costs but also expedited the video production process. In addition, our sophisticated back-end production system ensured that videos, complete with all necessary SEC and/or FINRA compliance details, were delivered within 3-5 business days, and often sooner.
With hundreds of high-quality videos produced, FinancialServiceDirectory.com has seen a tangible rise in the uptake of their premium featured listing product. The videos not only enhanced the platform's user experience but also fortified the value proposition of the premium product. The remote nature of our production process, requiring no on-location shoots, proved especially valuable during the Covid shutdown, ensuring FinancialServiceDirectory.com’s services remained uninterrupted.
VIDEOBOLT.COM's innovative video solution has positioned FinancialServiceDirectory.com as a leader in their domain. By integrating high-quality, customized videos into their platform, FinancialServiceDirectory.com offers a superior user experience and reinforces the value of its premium listings, underscoring the transformative power of strategic video solutions.