Case Study: Award Recognition Revamp for American Registry
September 21, 2023
This case study unfolds how VIDEOBOLT.COM assisted American Registry in transitioning their traditional recognition plaques into engaging video plaques, addressing issues such as high production costs, outdated designs, and slow delivery times from previous vendors. The collaboration aimed at leveraging VIDEOBOLT.COM’s expertise in delivering specialized video solutions to revitalize American Registry’s offerings and optimize their revenue stream in a digital-centric era.
Company Profile: VIDEOBOLT.COM
VIDEOBOLT.COM stands at the forefront of the industry, offering AI-driven, industry-specific video creation platforms, meticulously crafted to cater to sectors like Media, Legal, Retail, and Healthcare. These platforms are distinguished by their adaptability, allowing seamless integration with the unique marketing and communication processes of each customer, marking a departure from generic, one-size-fits-all video platforms.
Customer Profile: American Registry
American Registry is renowned for being the recognized partner for numerous esteemed professional organizations in identifying and celebrating business excellence through their eco-friendly, unique award displays. With over 15 years of experience, they focus on creating distinctive recognition products, allowing professionals to prominently showcase their achievements alongside the branding of the awarding entities.
American Registry, while having a longstanding tradition in the plaque business, confronted challenges related to the high costs, outdated templates, and sluggish delivery times from previous vendors, impacting their profitability and product appeal. They approached VIDEOBOLT.COM to develop a cost-effective, modern, and efficient data-driven video platform to facilitate the creation of video plaques, especially for lawyers recognized with the “AV Preeminent Peer Review Rating” from Martindale-Hubbell.
VIDEOBOLT.COM and American Registry collaborated to design a contemporary and appealing video template and script, integrating professional on-camera spokespersons, dynamic text overlays, and realistic graphics to create personalized video plaques. A simplified web-based interface was introduced, allowing American Registry’s account executives to initiate the automated generation of personalized videos efficiently. The system’s adaptability ensured yearly updates to the templates, maintaining their relevance and appeal.
The introduction of this platform has notably increased customer conversions for video sales, contributing significantly to American Registry’s revenue without incurring any upfront investment or fixed costs, a crucial factor especially during times when traditional physical plaque sales experienced a decline due to the pandemic. VIDEOBOLT.COM’s platform enabled American Registry to extend their high-margin video plaques to a broader audience, merging tradition with modernity in professional recognition.
This collaboration between VIDEOBOLT.COM and American Registry epitomizes the transformative potential of specialized video solutions in revitalizing traditional recognition products. It emphasizes the value addition to both providers and recipients by blending advanced technology with tradition, and it showcases how modern solutions can meet contemporary demands and deliver unparalleled value in celebrating professional excellence.